Privacy Policy

1 Information We Collect

We collect information to provide and improve our services. The types of data we collect include:

• Personal Information — Name, email address, phone number, and shipping/billing address when you place an order or create an account.
• Payment Information — Payment details are processed securely through our payment providers. We do not store your card numbers or payment credentials on our servers.
• Usage Data — Pages visited, products viewed, search queries, browser type, IP address, and device information collected automatically through cookies and analytics tools.
• Communication Data — Messages sent through our live chat, contact forms, email correspondence, and customer support interactions.

2 How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders, including shipping, payment confirmation, and delivery updates.
• To create and manage your customer account and order history.
• To communicate with you about orders, products, promotions, and support requests.
• To improve our website, products, and customer experience through analytics.
• To detect and prevent fraud, unauthorized access, and other security threats.
• To comply with legal obligations and resolve disputes.

3 Cookies & Tracking

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies — Required for the website to function (shopping cart, login sessions, security). These cannot be disabled.
• Analytics Cookies — Help us understand how visitors use our site (Google Analytics). This data is aggregated and anonymous.
• Preference Cookies — Remember your settings such as language, currency, and dark/light mode preference.

You can control cookies through your browser settings. Disabling essential cookies may affect website functionality.

4 How We Share Your Information

We do not sell your personal information. We share data only in the following circumstances:

• Payment Processors — Payment details are shared with M-Pesa, Flutterwave, Paystack, or PayPal solely to process your transaction.
• Shipping Carriers — Your name, address, and phone number are shared with courier services to deliver your order.
• Email & SMS Services — Order confirmations and notifications are sent through third-party email and SMS providers.
• Legal Requirements — We may disclose information if required by law, court order, or to protect our rights and safety.

5 Data Security

We implement industry-standard security measures to protect your data:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure payment processing — we never store full credit card numbers.
• Regular security audits and software updates.
• Access controls and authentication for all internal systems.

While we take every reasonable precaution, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6 Data Retention

We retain your personal information only as long as necessary:

• Order and transaction data: retained for 7 years for tax and legal compliance.
• Account information: retained until you request account deletion.
• Chat and support records: retained for 2 years for quality assurance.
• Analytics data: aggregated and anonymized after 26 months.

7 Your Rights

You have the following rights regarding your personal data:

• Access — Request a copy of all personal data we hold about you.
• Correction — Request correction of inaccurate or incomplete data.
• Deletion — Request deletion of your personal data (subject to legal retention requirements).
• Portability — Request your data in a structured, commonly used format.
• Objection — Object to processing of your data for marketing purposes.

To exercise any of these rights, contact us at sales@fishingflies.biz. We will respond within 30 days.

8 Third-Party Services

Our website integrates with the following third-party services:

• Google Analytics — website usage analytics
• Google Tag Manager — tag management
• Tawk.to — live chat support
• Payment gateways (M-Pesa, Flutterwave, Paystack, PayPal) — payment processing

Each third-party service has its own privacy policy. We encourage you to review their policies.

9 Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

10 Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11 Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

• Email: sales@fishingflies.biz
• Phone:
• Contact Page: Get in Touch